Press Release:

U.S. Cellular® To Increase Community Use of

West Knoxville Soccer Complex

KNOXVILLE, TN (Nov. 10, 2009) – With an eye toward increasing public use of the company’s soccer fields, U.S. Cellular® today announced that FC Alliance, a Knoxville-based soccer club, will assume management of the U.S. Cellular® Soccer Complex in West Knoxville.

In partnership with Knox County Parks and Recreation, U.S. Cellular opened the 23-acre, tournament-quality soccer complex in the fall of 1999. Since then, nearly 165,000 athletes have competed at the complex, and more than 330,000 spectators and vendors have attended games. The U.S. Cellular Soccer Complex tournaments bring economic value to the area as families and fans travel to Knoxville to stay in local hotels, shop in stores and eat in restaurants.

The management change was approved by the County Commission on Sept. 28, and FC Alliance officially assumed management of the fields on Nov. 1. Knox County will continue to hold the ground lease, and FC Alliance will coordinate the overall operation and scheduling for the fields. U.S. Cellular will maintain oversight rights of the soccer complex.

“It’s our goal that in partnering with FC Alliance, the U.S. Cellular Soccer Complex will be used and enjoyed by many more people, which advances our mission: to achieve the greatest possible community use of the soccer complex,” said Tom Catani, regional vice president for U.S. Cellular. “We hope our soccer complex continues to bring opportunities for instruction, exercise, competition and fun.”

“We plan to maximize community use of this premier soccer complex,” said Randy Denton, president of the FC Alliance board of directors. “FC Alliance and other organizations will continue to be able to use the complex. Many teams through groups such as Knoxville Football Club, Knox County Middle Schools, AYSO and FC Alliance play at the complex, and we hope that other soccer groups like Knoxville Metro Soccer League also will enjoy using the fields in the future.”

FC Alliance, a non-profit organization formed through the merger of the Impact and Smoky Mountain Soccer Clubs in July 2008, strives to provide world-class training, an understanding of diversity and a love for the game of soccer.

“The goal for these fields is more play, improved ease of scheduling and greater use by the community as a whole,” Denton said. “We plan to increase the level of activity and get as many cleats on the ground as we can year-round.”

For more information on scheduling use of the U.S. Cellular® Soccer Complex, please send an e-mail to scheduling@uscellularsoccercomplex.com or contact the scheduler at 865-643-7672.

About U.S. Cellular®

The 9,000 associates of U.S. Cellular® believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular® has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and Pearl Flip, and the touch-screen LG Tritan, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular’s new 3G Mobile Broadband network. Based in Chicago, U.S. Cellular® is the nation’s fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company, visit one of its retail stores or uscellular.com.